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& Velittin Balci, PhD. While these questions have been the focus of much of the advertising research to date, the paper concludes that the type of research that can answer these questions in the future may be quite different from research in the past in that it will need to focus.
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* Research for this paper was supported by Grant # 65068. This research paper attached hereto, entitled “ An Analysis on the Effectiveness of Music in.
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The main objective of this research is. Advertising towards Consumers' Buying Behavior.
Georgia State University. I use a broad common- sense definition of persuasive advertis- ing: it is the attempt to use primarily one- way. It will help you to set precise and clear research objectives and questions. Deceptive advertising is difficult to define ( Peltzman, 1981) but typically consists of a firm misrepresenting the attributes of the advertised product ( e.
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